BI WORLDWIDE (BIW) just used its chameleon eLearning framework to deliver a highly successful blended learning campaign.  A global drug manufacturer chose to launch iPads to their sales force and convert all sales materials from paper-based sales materials to iPad-based digital materials.

This conversion involved the release of several iPad apps —both to house the new digital resources and to assist reps with learning basic sales operations processes.  The customer’s challenge was to ensure that sales reps could use these apps to execute their sales calls expertly the Monday after the iPad launch meeting.

The iPad changed everything for eLearning.  It definitely brought cool back into the marketplace.  But it  also brought a problem.  iPads don’t play Flash – the mainstay of eLearning for the past 10 years.  iPads do use HTML5 to deliver interactive eLearning.  Here’s the catch.  Most corporate browsers don’t play HTML5 – they support Flash.

So what do you do?  Use Flash and you leave the iPads out.  Use HTML5 and you leave the PC learners behind.  The solution is not to create simple page-turner learning.  Nor is it to create, maintain, publish and report on two version of the same course!  The solution is highly engaging eLearning that plays on both iPads and on corporate legacy browsers.

If eLearning does not have meaningful challenges and feedback how impactful is the training? If it’s easy to pass the quizzes, how effective is the learning? Can users learn through failure?  Why not ask one of the most successful NBA legends Michael Jordan.